
A New Kind of Business Idea for Entrepreneurs Seeking Stability and Freedom For many experienced entrepreneurs, the biggest challenge isn’t starting something new — it’s choosing the right business idea. After years of running demanding franchise operations, many want a business model that: Is simpler Is more profitable Requires fewer employees Has predictable revenue And doesn’t demand 70-hour work weeks That’s exactly what brought 32-year-old Nikolaj into the world of subscription-based window cleaning.
Before entering the window cleaning industry, Nikolaj spent five years operating multiple franchise businesses — including 7-Eleven and Sunset Boulevard.
During this time, he learned:
Eventually, he sold several of his franchise operations, freeing up both capital and time to pursue a new adventure.
But this time, he didn’t want another complex retail operation with high overhead.
He wanted a business that rewarded efficiency, structure, and smart execution — not endless staffing issues and high costs.
Nikolaj already knew about the Danish Window Cleaner School — Vinduespudserskolen — through his friend Emil, whom he had worked with years earlier.
What attracted him wasn’t the industry itself.
It was the blueprint.
After years in franchising, Nikolaj understood the value of not reinventing the wheel.
What he loved about Vinduespudserskolen was:
Instead of testing, failing, and wasting months, he could plug into a model that was already working.
This is exactly what franchise owners value most:
A system that works — if you work it.
After seven months with his company, Nikolaj had ambitious plans to build a larger operation.
But life brought something even bigger:
He became a father.
Instead of scaling aggressively, he made the strategic decision to pause the company’s expansion and operate more passively while taking an extended parental leave.
This decision highlights an important lesson:
A good business model gives you flexibility not just income.
And thanks to the subscription model he built, the business could continue running even while he focused on his family. And a employed could serve the customers
Nikolaj often mentions that Vinduespudserskolens framework feels like a modern version of a franchise — but without:
Instead, you get:
To an experienced franchise operator like Nikolaj, the model made immediate sense.
Many people think they need a “big idea” or advanced product to build a successful company.
Nikolaj proves the opposite.
A simple service — combined with:
can become a better business than many high-risk startup concepts.
Nikolaj’s journey shows that:
You need:
From franchise stores…
to window cleaning…
to fatherhood…
Nikolaj has taken the smartest parts of his previous experience and applied them to a business model that gives him both income and freedom.
And for many entrepreneurs searching for the right business idea, his story is a reminder:
Success is easier when you start with a blueprint that already works.

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